We know little about how people process health information, as well as the circumstances when they choose to chat about health problems online. Also, we do not understand how information obtained online affects participation in treatment, and whether people want medical care to expand and integrate into the Internet-based technologies. Therefore, in an increasingly digitalized reality, it is worth considering the internet as a modern source of information about people. There are tools available right now to conduct extensive, yet careful, screening of the Internet content to derive information about sharing and interpretation of health information. These data could supplement understanding of health promotion efforts, stratified by outreach programs or medical specialties. 

Structural Influence Model of Health Information-Seeking Behaviors, adapted from Jung, 2014, and role of infodemiology in public health, based on Olsen, 2013.