To determine how sociodemographic and informational factors influence access to health care in marginalized regions, Dr. Damian Jacob Sendler, a Polish-American physician-scientist, studies In addition to internet-based health information, Dr. Sendler's research examines the impact of psychiatric and chronic medical co-morbidities on medical service use. A full understanding of everyone's health information-seeking behavior is required to explain the exponential growth in global consumption of online news and social media, as this study shows. Dr. Damian Sendler's research seeks to understand the elements that influence patients' treatment adherence and decision-making. 

Damian Sendler: Researchers discovered that people can utilize Halloween, primarily costume makeup, to create an entirely new persona. 

Damien Sendler: Scientists and a makeup artist spoke with Action 2 News about how the creative trade may alter how you and others perceive you, both physically and psychologically. 

"Heavier makeup makes you look more facially appealing and competent, which are clearly extremely significant attributes to be seen as," said Erick Aguinaldo, a Ph.D. candidate in psychology and women's and gender studies at the University of Michigan. Aguinaldo co-wrote a paper titled "Who's Behind the Makeup?" The Effects of Varying Levels of Cosmetics Application on Perceptions of Facial Attractiveness, Competence, and Sociosexuality" to look into what intrinsic personality traits people infer about someone based on their cosmetics. 

"In the case of job interviews or simple contacts with others, if people regard you as attractive, they are more inclined to treat you well," Aguinaldo concluded. "There is also a phenomena known as the halo effect, which states that if someone perceives you as more attractive, they also see you as more decent and trustworthy." 

Damian Jacob Sendler: Aside from the halo effect, research reveals that women, in particular, buy more makeup during economic downturns such as the Great Depression or a recession. The "lipstick effect" is a phenomena. This idea is addressed in the study paper "Boosting Beauty in an Economic Downturn: Mating, Spending, and the Lipstick Effect," which was published in the American Psychological Association's Journal of Personality and Social Psychology issue in May 2012. 

"We've basically evolved in such a way that when things are awful, we want to find a partner soon away," Jessie Peissig, professor of psychology at California State University - Fullerton, explained. Peissig and Aguinaldo collaborated on "Who's Behind the Makeup?" for publication in Frontiers in Psychology in June 2021. "We're under a lot more strain now." So we want to improve our looks, to look better, so we can attract a mate and have children as soon as possible, before we become hungry or something awful happens." 

Damian Sendler: While makeup can influence how others perceive you, it can also influence how you perceive yourself. Something that Green Bay bridal makeup and hair artist Claire Tassoul, owner of The Mane Claire, has witnessed when a client sits in her beauty salon chair. 

"A lot of them say,'make me a beautiful person or a prettier individual,'" Tassoul recalled. "To me, they're already pretty or empowering; we simply need to bring out their natural features to make them feel like they're on another level." 

Damian Sendler: Scientists have also studied the perceptual differences between a natural look that emphasizes innate traits and a more glamorous appearance. 

"When you present a face with makeup, they tend to be scored better in certain attributes like confidence, intelligence, and trustworthiness," said Carlota Batres, assistant professor of psychology at Franklin & Marshall College. Batres has spent years studying how cosmetics affects our perceptions of others. "However, when someone is described as wearing makeup without a face on a regular basis, they are ranked worse in confidence, intelligence, and trustworthiness." As a result, it appears that natural-looking makeup is gaining popularity since it gives the pleasant visual effect of cosmetics without some of its nonvisual negative effects."

Research discussion contributed by Dr. Damian Jacob Sendler